As a Kiwi mama, I launched Cherub’s Cradle when my son was just 3 months old, after spending my entire pregnancy planning and sampling. Initially, I hadn’t planned to sell organic cotton baby clothes, but when my son developed eczema, my focus shifted to creating a brand that specialises in organic cotton baby clothing, designed to be gentle on sensitive skin. I also wanted to offer a variety of staple and gender-neutral options for a baby’s wardrobe. Cherub’s Cradle remains my small business and side hustle, and I continue to nurture its growth. 

Thank you for your support.

Lots of love,

B x